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French luxury brand Hermes wins NFT trademark infringement lawsuit

French luxury brand Hermes has won a lawsuit against an artist who depicted its famous Birkin bags in a non-fungible token (NFT) collection. The artist argued that NFTs should be covered by the First Amendment to the US Constitution, but the jury was out.

Hermes wins lawsuit against NFT creator ‘Metabirkins’

French luxury design house Hermes has won a lawsuit against Mason Rothschild, the artist behind the “Metabirkins” non-expendable token (NFT) collection, which features digital renderings of the popular Hermes Birkin bags.

Rothschild created the Metabirkins NFT Collection in 2021, which he described as “a collection of 100 unique NFTs crafted from faux leather in a variety of contemporary colors and graphic executions.” The collection has earned over 200 ETH in sales, which is equivalent to $331,684 at the time of writing. Hermes complained and sued the artist early last year for trademark infringement.

Rothschild argued that NFTs should be covered by the First Amendment to the United States Constitution. The artist’s defense team compared his work to that of Andy Warhol, who depicted Campbell’s soup cans and Coca-Cola bottles in his artwork. Rothschild argued in court:

   These images and the NFTs that authenticate them are not wallets. They carry nothing but meaning.

Hermes’ lawyers accused Rothschild of “stealing the goodwill of famous Hermes intellectual property in order to create and sell his own line of products.” They argued that customers tend to confuse Metabirkins NFTs with genuine Hermes products. They even said that the Metabirkins URL is very similar to the one used by the luxury brand. Oren Warshavsky, a lawyer representing Hermes, told the court: “The reason for these sales was the Birkin name.”

After deliberating for two days, a New York jury returned a verdict Wednesday saying it “found defendant liable for trademark infringement” and “trademark dilution.” Furthermore, they found that “First Amendment protection does not preclude liability.” The jury then awarded Hermes $133,000 in damages: $110,000 for trademark infringement and $23,000 for cybersquatting.

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Blockchain, Metaverse and NFT’s arrive in Granada in January with Block World Tour

In January we will have the opportunity to attend the most prestigious event in the Blockchain technology industry ever held in Granada.

After nine editions throughout Europe, the most prestigious and pioneering Blockchain congress in the world has chosen the city of the Alhambra as its next destination.

The BlockWorldTour organization has always tried to promote Granada as a technological city and organized the first blockchain event in 2019.

The event to learn directly from the creators of the future of Blockchain

The Block World Tour will announce its speakers on platforms like Instagram several weeks before the congress. In recent editions we have seen professionals from all sectors, who grow while research lags behind innovation.

Accustomed to seeing references in the media to new trending terms like Metaverse, DEFI or NFT, we can understand the gist of what this means, but we don’t really know what they mean. This Congress aims to bring the new concepts of professionals to audiences interested in the subject.

NFT and Augmented Reality

At the congress there will not only be space for presentations and networking, but also for exhibitions and stands. There will be the possibility of knowing the different projects presented at a shorter distance. In the latest editions of the BWT, NFT art exhibitions were programmed, as well as Augmented Reality experiences that represent a new twist to what we understand today as musical shows.

The format of conferences concentrated in a maximum of 15 minutes, and debates between speakers on certain topics, allows anyone who finds the subject interesting to debut at an event of this caliber.

BWT is a multicultural technological event that has managed to redefine the traditional concept of this type of event for the Blockchain sector. A benchmark for thousands of participants and companies in the blockchain sector, the Block World Tour events are the ideal place to find out about the latest developments in the sector and be at the forefront of the future of technologies, as well as a way to find the perfect opportunity to establish alliances and promote projects or businesses.

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Meta set to start testing NFT on Instagram Stories with SparkAR

Earlier this week, Meta also announced that it would join other tech companies in creating a metaverse standards body.

Instagram parent company Meta announced on Wednesday that it will begin testing NFTs on Instagram Stories using its SparkAR augmented reality platform.

CEO Mark Zuckerberg said of the announcement, “We’re expanding our test so more creators around the world can display their NFTs on Instagram.” The company also mentioned in a recent article: “Creators and collectors will be able to share their digital collectibles on Facebook and Instagram after we begin rolling out the feature on Facebook with select US creators at a later date.”

Zuckerberg confirmed that Facebook is set to support NFT in the future:

“Soon we will also be bringing this feature to Facebook, starting with a small group of creators in the US, so people can cross-post on Instagram and Facebook. We will also be testing NFT on Instagram Stories with SparkAR soon."

In May, Meta launched digital collectibles described by the company as “a new way for consumers and creators to share NFTs on Instagram.”

Earlier this week, Meta also announced that it would join other tech companies in creating a metaverse standards body. The group intends to build the next version of the web and develop a shared spirit for Web3 and the metaverse. Some of the companies that have joined the initiative are Adobe, Epic Games, Microsoft, Nvidia and Qualcomm; Apple was conspicuous by its absence in the package.

Meta is not the only company looking to integrate NFT. It followed social media competitor Twitter, which brought NFT to its platform in January. Twitter’s NFT support allowed users to link ether-based wallets to their accounts and display their artwork as profile pictures. eBay recently acquired the Ethereum-based NFT marketplace KnownOrigin, expanding its foray into Web3. Even existing DeFi companies such as Uniswap are beginning to enter the NFT and metaverse markets with the recent acquisition of NFT aggregator Genie.

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Will Apple present NFT trading cards at next week’s developer event?

Judging by its history, Apple is known for having a knack for making a surprise. Thanks to an update shared by the tech giant, the NFT community believes there is a good chance of getting into web 3.0 with Apple NFT cards.

Speculation started after Apple revealed cool Memoji-like characters on its latest event page. The World Developers Conference 2022 annual marketing campaign features some cool NFT-like characters.

As a result, the cryptographic community on Twitter is hopeful with Apple’s entry into web 3.0. “Apple may release NFT business cards,” said one enthusiast.

Adding to this speculation was a claim by MacRumors that clicking on Memoji characters could reveal an augmented reality mode with three collectible card characters.

Apple well positioned for Ace Web 3.0

While the company has yet to officially confirm the claims, breaking into the NFT space is likely not going to be much of a challenge. Apple has already worked on developing a mixed reality headset with VR and AR capabilities. This makes things even easier for Apple, which has been hard at work in the Memoji segment for the past few years.

Furthermore, the Apple CEO revealed his interest in the cryptocurrency space last year. In fact, he said that he personally invested in cryptocurrencies. He also commented on Apple’s NFT plans.

"NFTs are interesting, but it will take time to develop in a way that is for the average person."

However, Cook did not comment on Apple’s cryptocurrency investment plans. He clarified that there are no immediate plans to launch cryptocurrency-related offerings. Additionally, Cook revealed at the time that there may be different things Apple is looking into in space.

Apple’s Worldwide Developers Conference will take place virtually from June 6-10. The event could lead to the revelation of new developments in a number of Apple products. New devices and software models like iPadOS 15, MacOS Monterey, watchOS 8 and iOS 15 may emerge.

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F1 Monaco GP: Bybit’s Red Bull Racing NFT, Crypto-F1 Partnerships

From NFTs and fan tokens to multi-year partnerships, the cryptocurrency community continues to support the F1 landscape in many ways.

Cryptocurrencies have taken the world by storm and Formula 1 was no exception to the disruption. From NFTs and fan tokens to multi-year partnerships, the cryptocurrency community continues to support the F1 landscape in many ways.

The 2022 Monaco Grand Prix saw F1’s fastest pit crew, Oracle Red Bull Racing (ORBR), partnering with cryptocurrency exchange Bybit to launch ORBR’s 2022 NFT collection, minted on the Tezos blockchain. . The Limited Edition NFT Collection is available via auction, in which bidders can collect digital collectibles representing various aspects of Red Bull’s past, present and future.

In parallel, Bybit premiered “The Search for the Next Level”, a film starring Red Bull drivers Max Verstappen and Sergio “Checo” Pérez – (spoiler alert) that circulated around the launch of the new RB18 car.

Some notable collaborations active during the 2022 Monaco Grand Prix are Ferrari and blockchain company Velas, Mercedes and cryptocurrency exchange FTX, and the Alfa Romeo and Shiba Inu-inspired Floki (SHIB) meme token.

Related: Blockchain, Cryptocurrency Set to Take Esports Industry Beyond NFT Collectibles

A recent study by fintech giant Deloitte concluded that it uncovered the potential of blockchain and cryptocurrencies to open up new markets and revenue opportunities for the sports industry:

“A nexus will form around sports collectibles, tickets, betting and games. We are just beginning to see its [cryptocurrency] potential, as well as the new markets it can lead to.”
The study also highlights the possibility of new markets that allow “fractional ownership of season tickets and suites and a reinvention of the ticket resale process.”