Italian soccer club AC Milan has announced a non-fungible token (NFT) partnership with web3 game MonkeyLeague.
MonkeyLeague has become AC Milan’s newest NFT gaming partner
As revealed in a post on the club’s website, AC Milan and MonekyLeague plan to create a variety of non-fungible tokens together as part of the deal.
AC Milan is an Italian football club with one of the richest histories in all of Europe. The team is currently the defending champion of Serie A, the highest league division in the country.
“We are excited to start this partnership with MonkeyLeague, a collaboration that allows us to strengthen our position in the field of digital innovation,” said the Italian club’s chief revenue officer, Casper Stylsvig.
“We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our fans around the world and offering them an innovative new way to interact with their favorite team.”
MonkeyLeague is a web3 soccer game in which users create and manage teams of NFT-based characters and compete against other players to climb the league ranks.
The game is based on the Solana blockchain and uses its own native token called MonkeyBucks for the in-game economy.
As part of the NFT gaming partnership, MonkeyLeague will work closely with the football club to create exclusive AC Milan gaming assets, wearables, special gaming tournaments, co-marketing events and a host of other exciting initiatives. as game tests of the club’s players. .”
The first batch of these collectibles is scheduled to launch on October 6 on the MagicEden marketplace, where the tokens will be sold at auction and awarded to the highest bidder.
Oren Langberg, MonkeyLeague’s director of marketing and partnerships, commented: “Associating with champions like AC Milan, an absolutely iconic club throughout football history, is yet another testament to what we are building and where we are headed. We run as a game studio. games. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
Cryptocurrency and NFT-related partnerships like these are nothing new to the world of sports and certainly not new to the Italian club. Last year, Milan signed a sponsorship deal with cryptocurrency exchange BitMEX.