Bitcoin Bitcoin ETF Bitcoin Investment Bitcoin Wallet Crypto Mining Cryptocurrency Investment Investment News NFT Investment

NFL’s First Crypto Partnership: Dallas Cowboys Partner with

The Dallas Cowboys strike the first cryptocurrency deal in NFL history with, becoming the team’s “exclusive digital asset partner”.

Jerry Jones, owner of the Dallas Cowboys, and Peter Smith, CEO and co-founder of Blockchain.Com, emphasized the implementation of cooperation, which could lead to being an “exclusive digital asset partner”.

Related Reading | is the official sponsor of the 2022 FIFA World Cup will be able to take advantage of promotional and branding opportunities and develop a space at AT&T Stadium with social and digital integration rights and access to radio, television and digital as a result of this commercial agreement.

In his statement, Jones said;

When you get the chance to really dive into the kind of future you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in every way possible. is one of the oldest and most trusted digital asset platforms in the world. According to Jones, “they are bringing Wall Street to Main Street, making digital assets available to anyone, anywhere in the world.”

Since its inception in 2011, has grown to host over 80 million customers in 200 countries with $1.2 trillion in digital transactions.

The Cowboys Are Making Big Business With

Minutes of the Cowboys collaboration also include, a digital exchange that would provide exclusive benefits such as fan experience and prizes. In addition, events held by players, video games and VIP trips are some of the rewards of the promotion.

According to Smith, preferred the Cowboys because of their excellent experience in sports brands.

In a statement, Smith noted;

Having grown up in rural America, where football is deeply rooted in culture, I am incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a world-class franchise.

The Dallas Cowboys are one of the most valuable sports franchises in terms of a $6.5 billion valuation. Additionally, Jones pioneered corporate sponsorships tied to his team, making them an excellent choice for selecting a shipping brand.

Bitcoin Trying to Hold $40,000 Support Level Down 1.72% | Source: BTC/USD chart

Sports fans are a sensitive audience for digital currency, and cryptocurrency companies are becoming major sports advertisers and sponsors. For example, the Super Bowl garnered 101 million viewers in the United States and included promotions on five cryptocurrency exchanges.

Related Reading | Denver Broncos: These Crypto Fans Are Rushing To Get $4 Billion To Own The NFL Team

The purchase of the naming rights to the former Staples Center in Los Angeles, the King Hockey team, the Lakers and Clippers basketball teams and the Sparks women’s basketball team last year was’s biggest deal. According to Los Angeles Times reports in November, a Singapore-based cryptocurrency exchange paid over $700 million for twenty-year naming rights.

Last month, was named a unique digital currency trading platform during the FIFA World Cup, which is believed to be the biggest nomination deal in the history of the sport.

In October, the NBA signed its first sponsorship deal with

Bitcoin Bitcoin Investment Bitcoin Wallet Crypto Mining Cryptocurrency Investment Cryptocurrency news Investment News NFT Investment Paypal

PayPal Establishes Cryptocurrency and Blockchain Advisory Board

“We believe it is crucial to engage with the world’s best leaders to better understand the industry’s most compelling opportunities and complex challenges,” said José Fernández da Ponte.

Leading US payment processor PayPal has assembled a team of industry experts to act as advisors on crypto, blockchain, and digital currencies.

In an announcement Tuesday, PayPal said that adding six members to its Blockchain, Cryptocurrency and Digital Currency advisory board would help support its current and future products, as well as its goal of creating a more inclusive digital financial ecosystem. Fortress Investment Group Co-CEO Peter Briger, Georgetown University Law Center Professor Chris Brummer, Weizmann Institute of Science Professor Shafi Goldwasser, Former Commodity Futures Trading Commission Chairman, Timothy Massad, MIT Sloan School of Management Professor of Finance Antoinette Schoar, and the director of the MIT Digital Currency Initiative. Neha Narula will join the PayPal initiative.

“We believe it is crucial to engage with the world’s best leaders to better understand the most compelling opportunities and complex challenges in the industry,” said José Fernández da Ponte, senior vice president and general manager of blockchain, cryptocurrency and digital currencies at PayPal.

All six advisors have years of experience in the cryptocurrency and blockchain space from a business or regulatory perspective. Briger would have been responsible for advising Softbank Group founder Masayoshi Son to invest millions in Bitcoin (BTC) before the 2017 bull run. Goldwasser was part of a group of MIT researchers who proposed the zero-knowledge proof as an encryption scheme long before the advent. of cryptography.

During her time with the MIT Digital Currency Initiative, Narula was responsible for an initiative to help the Federal Reserve Bank of Boston build a digital currency intended to scale for consumer use. Brummer would have been a CFTC presidential candidate before President Joe Biden officially nominated Rostin Behnam. Massad, who served as CFTC chairman from 2014 to 2017, argued after leaving his post that regulators should approve an exchange-traded fund offering exposure to BTC.

It is unclear whether the advisory group is aiming to expand PayPal’s foray into cryptocurrencies and the blockchain. The payments app announced in October 2020 that it would allow US-based customers to purchase crypto through the platform, later expanding that offering to include crypto payments at millions of its global merchants. The company plans to launch its own stablecoin called PayPal Coin.