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NFL’s First Crypto Partnership: Dallas Cowboys Partner with Blockchain.com

The Dallas Cowboys strike the first cryptocurrency deal in NFL history with Blockchain.com, becoming the team’s “exclusive digital asset partner”.

Jerry Jones, owner of the Dallas Cowboys, and Peter Smith, CEO and co-founder of Blockchain.Com, emphasized the implementation of cooperation, which could lead to Blockchain.com being an “exclusive digital asset partner”.

Related Reading | Crypto.com is the official sponsor of the 2022 FIFA World Cup

Blockchain.com will be able to take advantage of promotional and branding opportunities and develop a space at AT&T Stadium with social and digital integration rights and access to radio, television and digital as a result of this commercial agreement.

In his statement, Jones said;

When you get the chance to really dive into the kind of future you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in every way possible.

Blockchain.com is one of the oldest and most trusted digital asset platforms in the world. According to Jones, “they are bringing Wall Street to Main Street, making digital assets available to anyone, anywhere in the world.”

Since its inception in 2011, Blockchain.com has grown to host over 80 million customers in 200 countries with $1.2 trillion in digital transactions.

The Cowboys Are Making Big Business With Blockchain.com

Minutes of the Cowboys collaboration also include Blockchain.com, a digital exchange that would provide exclusive benefits such as fan experience and prizes. In addition, events held by players, video games and VIP trips are some of the rewards of the promotion.

According to Smith, Blockchain.com preferred the Cowboys because of their excellent experience in sports brands.

In a statement, Smith noted;

Having grown up in rural America, where football is deeply rooted in culture, I am incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a world-class franchise.

The Dallas Cowboys are one of the most valuable sports franchises in terms of a $6.5 billion valuation. Additionally, Jones pioneered corporate sponsorships tied to his team, making them an excellent choice for selecting a shipping brand.

Bitcoin Trying to Hold $40,000 Support Level Down 1.72% | Source: Tradingview.com BTC/USD chart

Sports fans are a sensitive audience for digital currency, and cryptocurrency companies are becoming major sports advertisers and sponsors. For example, the Super Bowl garnered 101 million viewers in the United States and included promotions on five cryptocurrency exchanges.

Related Reading | Denver Broncos: These Crypto Fans Are Rushing To Get $4 Billion To Own The NFL Team

The purchase of the naming rights to the former Staples Center in Los Angeles, the King Hockey team, the Lakers and Clippers basketball teams and the Sparks women’s basketball team last year was Crypto.com’s biggest deal. According to Los Angeles Times reports in November, a Singapore-based cryptocurrency exchange paid over $700 million for twenty-year naming rights.

Last month, Crypto.com was named a unique digital currency trading platform during the FIFA World Cup, which is believed to be the biggest nomination deal in the history of the sport.

In October, the NBA signed its first sponsorship deal with Coinbase.com.

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Amazon CEO: Crypto Will Get Bigger, NFT Will Grow ‘Very Significantly’

The CEO of e-commerce giant Amazon is bullish on cryptocurrencies and non-fungible tokens (NFTs). He says that over time, cryptocurrencies will “get bigger” and NFTs will continue to “grow very significantly.”

Amazon CEO accepts cryptocurrency payments and sells NFTs

Amazon CEO Andy Jassy discussed cryptocurrencies and non-fungible tokens (NFTs) in an interview with CNBC on Thursday. Jassy replaced Jeff Bezos as chairman and CEO of Amazon in July of last year. Previously, he led Amazon Web Services (AWS) from its inception in 2003.

On whether Amazon will accept cryptocurrencies for product payments on its platform, the CEO stated: “We are probably not close to adding cryptocurrencies as a payment mechanism in our retail business.” However, he noted:

I think over time you will see cryptocurrencies get bigger.

Commenting on whether he owns any cryptocurrency, the Amazon executive revealed: “I don’t own bitcoin.”

When asked if Amazon might one day sell NFTs, Jassy replied, “I think it’s possible in the future on the platform.” Revealing that he does not own any NFTs personally, the Amazon boss opined:

I expect NFTs to continue to grow very significantly.

The e-commerce giant is hiring cryptocurrency experts for various divisions of the company. In November of last year, AWS posted a job listing for a digital asset specialist who can “help drive adoption in the global digital asset community.”

Amazon also posted a job posting for a blockchain and digital currency specialist for its payment acceptance and customer experience team in June last year, with the goal of developing the company’s blockchain and digital currency strategy. company as well as a product roadmap.

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Cryptocurrency firm MoonPay receives investments from Justin Bieber, Bruce Willis, and Maria Sharapova, among others

Cryptocurrency payment platform MoonPay recently announced that it has raised $87 million from around 60 A-list celebrities. Investors include singers like Justin Bieber and Snoop Dogg, tennis player Maria Sharapova, and actors like Bruce Willis, Ashton Kutcher and Gwyneth Paltrow.

In raising funds, MoonPay attempted to expand the role of non-fungible tokens by increasing fan engagement through content creation. MoonPay got 16% of the funding from celebrities alone.

MoonPay raised a total of $555 million in Series A funding, led by Tiger Global Management and Coatue Management, in November of last year. At the current time, the cryptocurrency startup is valued at $3.4 billion after the completion of the recent funding round.

Other celebrities on MoonPay’s investment list

Other investors in the cryptocurrency company include Drake, Eva Longoria, Jason Derulo, Kate Hudson, Paris Hilton, Matthew McConaughey, Mindy Kaling, Questlove and Shawn Mendes, The Chainsmokers, among many other influential investors.

MoonPay was founded in 2018, the company is based in Miami. The cryptocurrency platform allows users to buy and sell cryptocurrencies using conventional payment methods such as debit cards, credit cards, and bank transfers or even mobile wallets.

The platform also accepts payments through Google Pay and Apple Pay. MoonPay, which also provides payment infrastructure for crypto and NFT transactions, facilitates transactions between individuals and crypto businesses and has sold its technology to Bitcoin.com and NFT marketplace OpenSea.

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Cash App Offers Payments in Bitcoin, BTC Roundup and Lightning Network Services

At the Bitcoin 2022 conference in Miami, Block, Inc., formerly Square, Inc., announced three new bitcoin services for the company’s mobile payment platform. The Cash App mobile payment platform will feature a “bitcoin payment” service that allows users to automatically invest their work payment in bitcoin.

Cash App adds 3 new Bitcoin services

Jack Dorsey’s Block announced in Miami that the Cash App mobile payment system will offer three new features. The San Francisco company explained that the first feature will be a “bitcoin payment” service that allows people to convert their payment into bitcoin (BTC).

Cash App users will be able to convert 1% or even 100% of their payroll into the main crypto asset. The Block, who also runs Spiral, TIDAL and TBD, explained at the conference that the team has been working on the idea since 2019.

The next service the company unveiled was a bitcoin rounding service that basically allows Cash App users to round up change for bitcoin (BTC) purchases. Essentially, transactions from the user’s Cash App card will round up purchases and automatically transfer the change to the user’s BTC wallet.

Block is not the first company to introduce bitcoin payment services or BTC rounding services, as the concepts have been around for some time. For example, people can also leverage Coinbase or Bitwage to receive cryptocurrency payments, and Bundil and Roundlyx offer round-up BTC products.

The third Cash App feature announced at the Miami Bitcoin conference was “Lightning Network (LN) Reception” with a seamless Bitcoin user experience. Bitcoin UX will leverage unified QR codes using the Bitcoin BIP 21 improvement proposal.

The QR code can combine Lightning Network invoices and on-chain information to make the process easier for Cash App users. The Cash App has already enabled LN payments since its introduction in January, but now users can take advantage of receiving unified QR codes to accept LN payments directly. The Cash App move follows Atlanta-based payment processor Bitpay, which announced support for LN on Wednesday.

Recent breach leaves 8 million Cash app customers exposed

Cash App news follows the company’s troubles with a former employee causing a massive data breach. Reports show that 8 million Cash App users were affected as the former employee was accused of downloading information linked to customers in December.

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MasterCard to incubate NFT-focused startups bitsCrunch through its “Start Path” startup engagement program

bitsCrunch, the India and Germany-based blockchain analytics company that uses artificial intelligence (AI) and machine learning (ML) to secure and secure the NFT ecosystem, has revealed that it has been selected to participate in the pledge program. MasterCard called The MasterCard Home Path.

Designed to help post-escalation startups, the Start Path Program offers an extended suite of products that help startups reach a global consumer base. With MasterCard rapidly expanding into the cryptocurrency ecosystem, the Start Path program focuses beyond payment solutions, covering diverse areas such as fintech, blockchain, e-commerce, AI, fraud prevention, financial inclusion and more.

In the Start Path program, all selected projects gain full access to MasterCard’s ready-to-integrate fintech APIs, tools and solutions, as well as the opportunity to present their ideas to MasterCard’s global network of consumers, merchants and partners.

According to Vijay Pravin Maharajan, CEO of bitsCrunch, “With advanced technology tools, an incredible team and industry experience, bitsCrunch ensures consistent quality and security in digital asset startups. Collaborating with MasterCard Start Path helps us provide best-in-class solutions for emerging customers in the cryptocurrency industry and transform business landscapes. In addition, we are pleased that bitsCrunch will be joining the MasterCard Start Path program soon.”

BitCrunch’s main goals align with MasterCard’s goals of fraud prevention, financial inclusion and several other areas. BitCrunch currently offers a wide range of products, each designed to address the persistent challenges of the NFT ecosystem, including laundering trading, counterfeiting, and inefficient asset valuation, among others. By leveraging MasterCard’s infrastructure and global reach, bitsCrunch will be able to further expand its presence in the mainstream economy.

At the same time, MasterCard can leverage bitsCrunch to give its users direct access to the NFT ecosystem. The platform’s range of products will help non-crypto MasterCard users easily find, value and invest in NFTs and other digital assets. Using bitsCrunch’s trio of NFT security services (Scour, Liquify and Crunch DaVinci) along with its fast, accurate and reliable analytics services, MasterCard can ensure its global customers can make well-informed business decisions across a wide range of asset.

bitsCrunch analytics products and services run on some of today’s top blockchain ecosystems, including Ethereum, Avalanche, Polkadot, and Polygon. The platform recently raised $3.6 million from leading investment firms like Polygon Studios, Coinbase Ventures, Crypto.com Capital, Spark Digital, Bison Funds and Gravity X, to name a few. According to the bitsCrunch team’s tweet, these funds will help secure a presence on other prominent blockchains like Algorand, Solana, and others.

Emphasizing the need for credibility for widespread adoption of digital assets, a spokesperson for the MasterCard Start Path Program team notes, “With MasterCard, startups around the world can build platforms on open banking, predictive finance models for small businesses, more. Partnering with bitsCrunch allows companies to access MasterCard’s global ecosystem and reach new audiences through MasterCard customers. The collaboration will provide safe and secure transactions, which will increase brand credibility.”