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Coinbase Product Manager Predicts Big Advances For Ethereum In 2022

Ethereum is one of the prominent blockchains in the cryptocurrency industry that established smart contract technology. This has helped cement decentralized finance and checkmate third-party interference in cryptocurrency transactions. But in the past, their main challenge and drawback was related to scalability and speed in executing transactions.

As the months and years go by, Ethereum is making great progress in fixing scalability issues. This led to the deployment of the layer two version of the blockchain.

Related Article | Is Norton 360 Mining Ethereum on your computer? If so, they will take a 15% cut

As the new year begins, many people have shared their predictions and expectations for the cryptocurrency industry in 2022. Some of these people include investors, analysts, and industry leaders. Among the many comments is the latest post from Surojit Chatterjee, Chief Product Officer at Coinbase.

Chatterjee predicts big strides in Ethereum’s scalability. Sharing his predictions on Tuesday via a company blog post, the CPO expressed his confidence in Ethereum. He mentioned that the scalability of the blockchain would put it ahead of Web3 and the crypto economy.

Ethereum struggles to resurface | Source: ETHUSD on TradingView.com

Furthermore, he was confident that there would be an improvement in the scalability of Ethereum. In addition, he indicated the possible traction for alternative layer one networks.

Also in his post, the CPO commented on the emergence of new top-tier networks based on social media and gaming. He explained that moving bridges from layer one to layer two will drive a huge improvement in scalability. Furthermore, he anticipated a situation where the industry is in a desperate search to improve the speed and usefulness of L1 and L1-L2 cross-bridges.

Benefits of Cross-Bridges for Ethereum Scalability

Using these bridges will facilitate the easy transfer of tokens from a layer one (L1) network like Ethereum to a layer two (L2) network like Arbitrum. In addition, it allows reverse transactions between bridges.

For companies like Matter Labs, 2021 saw their tremendous breakthrough. The company developed and implemented its level two platform based on the zkSync rollup package to achieve its great feat.

Overall, 2021 was a year of massive expansion for the tier two ecosystem, as all major platforms saw an increase in adoption. Tier two ecosystem tracker L2beat reports a nearly 11,000% increase in the total amount blocked last year. This brought the value in 2021 to $5.5 billion from $50 million in January 2021.

As for scaling technologies, Chatterjee chose zk-Rollups citing its attractiveness to users and investors. He explained that Zero-knowledge scalability compiles transaction data in batches. This will allow efficiency in its processing in the Ethereum L1.

Additionally, Coinbase CPO predicts the emergence of more privacy-focused apps. However, he mentioned that this would generate more attention from regulators, as there are restrictions imposed through KYC and Anti-Money Laundering (AML).

Related Article | More green energy: Cryptocurrency mining saves a hydroelectric plant in Costa Rica

Chatterjee has other predictions, including increased industry regulations, safer DeFi, and more institutional participation in DeFi. Others are moves to Web3 by Web2 companies, more brand equity in metaverses, and non-fungible tokens (NFTs).

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Dallas Mavericks fan wins $ 100,000 worth of Bitcoin at NBA shootout event

Isaiah Stone won $ 100,000 in Bitcoins at a Voyager Digital sponsored NBA shooting event.

A Dallas Mavericks fan won $ 100,000 in Bitcoin (BTC) after making a series of throws at a National Basketball Association (NBA) shootout event sponsored by crypto broker Voyager Digital.

Isaiah Stone, the winner of the basketball game, completed all stages of the challenge which included a free throw, a triple and a half field goal. According to the Dallas Mavericks, the Voyager-sponsored cash prize was the biggest on-field promotion for the team.

#MFFL, Isaiah Stone just won the BIGGEST cash prize ever for a promotion on the field for the Dallas Mavericks‼ ️

He returned home with $ 100,000 in cryptocurrency (Bitcoin) thanks to our new partner @investvoyager pic.twitter.com/ssW4Mz70sy
- Dallas Mavericks (@dallasmavs) October 29, 2021

Voyager Digital struck a five-year partnership deal with Mark Cuban’s Dallas Mavericks on Wednesday to increase crypto exposure among NBA fans through various fan engagement promotions.

As Cointelegraph reported, the crypto platform will also have naming rights to the franchise’s Mavs Gaming Hub in Dallas, a location for the Mavs NBA 2K League team. According to the Cuban:

"Our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can get more from the Voyager platform than traditional financial apps."

Additionally, the NBA Franchise Rewards Program allows fans to purchase merchandise and earn rewards in cryptocurrencies, including Bitcoin, Ethereum (ETH), and Dogecoin (DOGE).

Related: Coinbase Announces Multi-Year Partnership With NBA And WNBA

On October 19, Coinbase signed a multi-year partnership with five NBA leagues: NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball, as an official partner to improve the interaction of the fans.

Kate Rouch, Coinbase Marketing Director, said: “As part of the partnership, we will create interactive experiences to engage the amazing NBA and WNBA community and athletes from around the world. “

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Coinbase Launches NFT Marketplace with Social Features to “Exponentially” Grow the Creator Community

The Coinbase cryptocurrency exchange is launching a peer-to-peer marketplace for non-fungible tokens (NFTs). The Nasdaq-listed company claims that “Coinbase NFT” will make “entering, buying, viewing and discovering NFT easier than ever”. Additionally, Coinbase said, “We will grow the creator community exponentially, a win for artists and fans alike.”

Coinbase NFT helps grow the creator community “exponentially”

Coinbase, a Nasdaq-listed cryptocurrency exchange, announced Tuesday that it was launching a non-fungible token (NFT) market. Sanchan Saxena, Vice President of Products at Coinbase, wrote:

Today we announced Coinbase NFT, a peer-to-peer marketplace that will make typing, buying, viewing, and discovering NFT easier than ever.

“Just as Coinbase helped millions of people access Bitcoin in a simple and reliable way for the first time, we want to do the same with NFTs,” he added.

Coinbase further stated, “All NFTs are in the chain. The first version will support the Ethereum-based standards ERC-721 and ERC-1155, with multi-chain support expected shortly afterwards. We offer the best user experience, but we will never block creators. Interested users can now register for Early Access.

The Coinbase Vice President noted that “Industries like fashion, games and music are realizing the power of NFTs to unleash new forms of creativity and ownership,” noted the Coinbase Vice President, “when you have tried to create or attempt to create an NFT buy, you’ve probably found the user experience to be bad. “

Aiming to simplify the process, Coinbase says, “We’re making NFTs more accessible by creating user-friendly interfaces that bring complexity behind the scenes. We’re adding social features that open new avenues for conversation and discovery.” The Vice President emphasized:

We will grow the creative community exponentially, a victory for artists and fans.