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Worldcoin (WLD) could face UK regulatory investigations

The Information Commissioner’s Office (ICO), a body that focuses on data protection in the United Kingdom, has revealed that it plans to investigate the Worldcoin project, according to a Reuters report on July 25.

Worldcoin, launched on Monday, July 24th, has faced criticism mainly due to its iris scanning feature.

The project offers WLD coins to people who scan their irises. As stated on their website, the new orbs will be available in over 35 cities in over 20 countries, with London among one of those cities.

“We take note of the launch of WorldCoin in the UK and will be carrying out further investigations,” the Information Commissioner’s Office said.

Meanwhile, Worldcoin’s native WLD token, which is listed on several cryptocurrency exchanges including Binance, Huobi and OKX, will not be available to US residents or US residents or incorporated companies, nor will they be able to access them, meaning that the token is not listed on Coinbase.

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Flipkart, the Indian commerce giant, will allow customers to buy items in the metaverse

Flipkart, the Walmart-backed Indian e-commerce giant, has launched a pilot program to let its customers experience shopping in a metaverse environment. The company announced the launch of its own metaverse, called Flipverse, in which different brands will be able to offer their own shopping experiences.

Flipkart to Launch Flipverse: A Shopping Metaverse

Flipkart, one of the largest e-commerce companies based in India, has announced that it will test its own shopping experience in the metaverse. Called Flipverse, this metaverse will allow customers to experience shopping as if they were physically present in an online store through their smartphone.

According to the company, the experience wants to bring gamification and loyalty points to the shopping experience, allowing customers to accumulate supercoins and digital collectibles from different brands that are already accredited to be part of this pilot program.

To create the new platform, Flipkart partnered with eDAO, a company incubated by Polygon, to prepare the metaverse experience for launch this month. The company has already signed up several key partners, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, who will be able to offer their own custom booths and experiences in the Flipkart metaverse.

A Flipkart executive stated:

The idea is to get millions of users to experience Flipverse and open the door to the future of shopping. Fifteen years ago, we were the first Indian company to launch Web 2.0-based commerce. And I feel that today we are the first company to launch Web 3.0 commerce.

Retail and the metaverse

While metaverse retail experiences have been fairly limited so far, with video from 2017 resurfacing this year showing an example of how shopping would be done in a hypothetical Walmart-themed metaverse, Flipkart and Polygon believe there is a great opportunity in the future for that. type of virtual shopping experience.

Sandeep Narwal, co-founder of Polygon, stated:

While we're just beginning to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the defining use cases. Combining top brands with Flipkart's eCommerce expertise in a virtual environment revolutionizes online retail as we know it.

Walmart, which owns 72% of Flipkart, already made its first metaverse move into the Roblox universe in September, launching two experiences called “Walmart Land” and “Walmart’s Universe of Play.”