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MultiversX launches strategic partnership with Google Cloud to advance AI and Big Data ambitions in the Web3 world

During an extensive conversation on stage at the xDay Conference, which featured several representatives from leading technology companies, government officials and influential experts, Beniamin Mincu, CEO of MultiversX, and Daniel Rood, Director of Web3 EMEA at Google Cloud, they just announced that they are joining. forces to accelerate the expansion of Web3.

MultiversX’s sharded architecture is capable of scaling over 100,000 transactions per second and has lately been the first choice as a backend solution for real-world applications in various fields. Due to its industry-wide innovations around token standards and smart accounts, MultiversX has been the platform of choice for Europe’s first institutional marketplace for digital assets and for Audi’s platform for virtual reality in cars, holoride, among others.

To help Web3 projects and users gain valuable insights from powerful data analytics and AI tools, BigQuery, Google Cloud’s serverless data warehouse with a built-in query engine, has completed MultiversX network integration. This has the potential to immediately speed up the execution of large-scale, data-first blockchain projects.

“There are exciting opportunities that allow Web3 developers to build and scale faster, and as we explore new verticals in the space, our partnership with MultiversX will allow us to expand our strategy and reach further and solidify our position as a key driver of innovation in the blockchain world.” added Daniel Rood, Director of Web3 EMEA

Additionally, Google Cloud’s participation in the MultiversX network allows ecosystem creators to leverage the full suite of advanced tools and services available on the platform to deliver high performance and scalability to the non-blockchain components of their dApps.

With a strong focus on ecosystem development, the collaboration between the two industry leaders had its first joint initiative at the xDay Hackathon, where hundreds of developers and startups benefit from up to $1 million in prizes and funding, while Google Cloud is the main partner of the Artificial Intelligence track.

“We are excited to introduce this collaboration as part of a strategic plan that aims to expand our ecosystem and provide important opportunities for users and developers. MultiversX is in a unique position with great potential for accelerated growth, and the additional products and services offered by Google Cloud are a key contribution to this.” said Beniamin Mincu, CEO of MultiversX

Google Cloud’s plans to expand to Web3 are one of many pioneering examples in its long history of supporting innovation and technological advancement. Lines of collaboration with MultiversX in the coming months will continue to explore deeper integration and support from the MultiversX network, as well as new ways to help startups grow and scale.

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Worldcoin (WLD) could face UK regulatory investigations

The Information Commissioner’s Office (ICO), a body that focuses on data protection in the United Kingdom, has revealed that it plans to investigate the Worldcoin project, according to a Reuters report on July 25.

Worldcoin, launched on Monday, July 24th, has faced criticism mainly due to its iris scanning feature.

The project offers WLD coins to people who scan their irises. As stated on their website, the new orbs will be available in over 35 cities in over 20 countries, with London among one of those cities.

“We take note of the launch of WorldCoin in the UK and will be carrying out further investigations,” the Information Commissioner’s Office said.

Meanwhile, Worldcoin’s native WLD token, which is listed on several cryptocurrency exchanges including Binance, Huobi and OKX, will not be available to US residents or US residents or incorporated companies, nor will they be able to access them, meaning that the token is not listed on Coinbase.

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Flipkart, the Indian commerce giant, will allow customers to buy items in the metaverse

Flipkart, the Walmart-backed Indian e-commerce giant, has launched a pilot program to let its customers experience shopping in a metaverse environment. The company announced the launch of its own metaverse, called Flipverse, in which different brands will be able to offer their own shopping experiences.

Flipkart to Launch Flipverse: A Shopping Metaverse

Flipkart, one of the largest e-commerce companies based in India, has announced that it will test its own shopping experience in the metaverse. Called Flipverse, this metaverse will allow customers to experience shopping as if they were physically present in an online store through their smartphone.

According to the company, the experience wants to bring gamification and loyalty points to the shopping experience, allowing customers to accumulate supercoins and digital collectibles from different brands that are already accredited to be part of this pilot program.

To create the new platform, Flipkart partnered with eDAO, a company incubated by Polygon, to prepare the metaverse experience for launch this month. The company has already signed up several key partners, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, who will be able to offer their own custom booths and experiences in the Flipkart metaverse.

A Flipkart executive stated:

The idea is to get millions of users to experience Flipverse and open the door to the future of shopping. Fifteen years ago, we were the first Indian company to launch Web 2.0-based commerce. And I feel that today we are the first company to launch Web 3.0 commerce.

Retail and the metaverse

While metaverse retail experiences have been fairly limited so far, with video from 2017 resurfacing this year showing an example of how shopping would be done in a hypothetical Walmart-themed metaverse, Flipkart and Polygon believe there is a great opportunity in the future for that. type of virtual shopping experience.

Sandeep Narwal, co-founder of Polygon, stated:

While we're just beginning to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the defining use cases. Combining top brands with Flipkart's eCommerce expertise in a virtual environment revolutionizes online retail as we know it.

Walmart, which owns 72% of Flipkart, already made its first metaverse move into the Roblox universe in September, launching two experiences called “Walmart Land” and “Walmart’s Universe of Play.”