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MasterCard to incubate NFT-focused startups bitsCrunch through its “Start Path” startup engagement program

bitsCrunch, the India and Germany-based blockchain analytics company that uses artificial intelligence (AI) and machine learning (ML) to secure and secure the NFT ecosystem, has revealed that it has been selected to participate in the pledge program. MasterCard called The MasterCard Home Path.

Designed to help post-escalation startups, the Start Path Program offers an extended suite of products that help startups reach a global consumer base. With MasterCard rapidly expanding into the cryptocurrency ecosystem, the Start Path program focuses beyond payment solutions, covering diverse areas such as fintech, blockchain, e-commerce, AI, fraud prevention, financial inclusion and more.

In the Start Path program, all selected projects gain full access to MasterCard’s ready-to-integrate fintech APIs, tools and solutions, as well as the opportunity to present their ideas to MasterCard’s global network of consumers, merchants and partners.

According to Vijay Pravin Maharajan, CEO of bitsCrunch, “With advanced technology tools, an incredible team and industry experience, bitsCrunch ensures consistent quality and security in digital asset startups. Collaborating with MasterCard Start Path helps us provide best-in-class solutions for emerging customers in the cryptocurrency industry and transform business landscapes. In addition, we are pleased that bitsCrunch will be joining the MasterCard Start Path program soon.”

BitCrunch’s main goals align with MasterCard’s goals of fraud prevention, financial inclusion and several other areas. BitCrunch currently offers a wide range of products, each designed to address the persistent challenges of the NFT ecosystem, including laundering trading, counterfeiting, and inefficient asset valuation, among others. By leveraging MasterCard’s infrastructure and global reach, bitsCrunch will be able to further expand its presence in the mainstream economy.

At the same time, MasterCard can leverage bitsCrunch to give its users direct access to the NFT ecosystem. The platform’s range of products will help non-crypto MasterCard users easily find, value and invest in NFTs and other digital assets. Using bitsCrunch’s trio of NFT security services (Scour, Liquify and Crunch DaVinci) along with its fast, accurate and reliable analytics services, MasterCard can ensure its global customers can make well-informed business decisions across a wide range of asset.

bitsCrunch analytics products and services run on some of today’s top blockchain ecosystems, including Ethereum, Avalanche, Polkadot, and Polygon. The platform recently raised $3.6 million from leading investment firms like Polygon Studios, Coinbase Ventures, Crypto.com Capital, Spark Digital, Bison Funds and Gravity X, to name a few. According to the bitsCrunch team’s tweet, these funds will help secure a presence on other prominent blockchains like Algorand, Solana, and others.

Emphasizing the need for credibility for widespread adoption of digital assets, a spokesperson for the MasterCard Start Path Program team notes, “With MasterCard, startups around the world can build platforms on open banking, predictive finance models for small businesses, more. Partnering with bitsCrunch allows companies to access MasterCard’s global ecosystem and reach new audiences through MasterCard customers. The collaboration will provide safe and secure transactions, which will increase brand credibility.”

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