As soon as the cryptocurrency exchange Coinbase launched the Layer-2 Base platform last week, the American multinational Coca-Cola announced its new NFT collection on the platform.
Coca-Cola’s NFT ‘Masterpiece’ collection consists of some iconic artworks by emerging talents in the digital and on-chain art space. Timeless art treasures like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer share the space seamlessly with modern pieces by expert artists like Aket and Vikram Kushwah.
These works now take on a new dimension as they are made into collectibles on the blockchain, open to art enthusiasts participating in the Onchain Summer event. Using “Masterpiece”, Coca-Cola® acts as a curator, bringing together stories from around the world and celebrating different types of art.
The Coca-Cola® ‘Masterpiece’ is more than just an art collection. It represents how art, technology and people come together in the chain. By bringing it into the digital world, Coca-Cola® is showing other companies how to connect with the digital age. This collection goes beyond the usual art galleries and reaches people all over the world.
French artist Aket said: “Coca-Cola® is a very important generational milestone. Your ads encourage us to live our dreams every day.”
Coinbase Blockchain Base
Last week, on August 9, cryptocurrency exchange Coinbase released its main base to the public. The Coinbase Base platform hosts over 100 decentralized applications (dApps) and service providers, while also addressing the challenges that users would face with the Ethereum blockchain network.
The Base platform is based on Optimism’s OP Stack software and works as a stacked network. This allows you to handle transactions separately from the main Ethereum blockchain. The aim is to provide a more efficient platform for dapps, making use of Layer-2 solutions. These solutions aim to address the scalability and expense challenges associated with blockchain backbone networks, reflecting a broader industry trend.