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Canadian regulators have issued guidelines for crypto companies that warn against “gambling style” advertising and marketing.

“Misleading advertising and inappropriate marketing strategies can encourage investors to take risks that they would normally avoid,” said Louis Morisset, president of CSA.

The Canadian Securities Administrators (CSA) and the Investment Industry Regulatory Organization of Canada (IIROC) have issued guidelines for cryptocurrency trading platforms operating in the country to avoid “publicity material. and marketing that could mislead investors ”.

In a September 23 statement, guidelines from Canadian regulators warn crypto companies not to announce “play style” promotions that require an investor to register within a certain timeframe to enjoy a reward or reward. an opportunity. . Although guidelines on restrictions on social media posts appeared vague, regulators recommended that trading platforms designate a person to review and approve communications and put in place a system to ensure that all posts are made. comply with regulatory guidelines. .

“Misleading advertising and inappropriate marketing strategies can lead investors to take risks that they would normally avoid, and failure to comply with the requirements of securities law and IIROC rules can raise concerns about the relevance of an encrypted negotiation platform for registration ”, declared the president of the CSA, Louis Morisset.

Some of the seemingly egregious examples provided by regulators are exchanges that suggest they are registered under applicable securities laws or approved by regulatory authorities. The CSA and IIROC have encouraged trading platforms to consult with their legal teams before advertising and marketing communications are made public.

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