Inter Milan, current Italian soccer champions, have signed a partnership agreement with blockchain company Zytara Labs. The collaboration aims to provide users of the club’s mobile app with access to crypto products and enable Inter to create digital collectibles for fans around the world.
Inter of Italy finds manga sponsor in crypto industry The € 85 million (US $ 100 million) multi-year product partnership agreement was reached on Thursday with support from the Digitalbits Foundation, FC Internazionale Milano and Zytara Labs. audience representing different age groups, the companies said in a press release.
As part of the deal, Zytara will be Inter’s “official global digital banking partner”, while digitalbits (XDB) will be the club’s “official global cryptocurrency”. The fintech company will work on developing the intermobile app and integrating its digital banking services to enable users to access crypto-based products. The app will be the main selling point for tickets to Inter’s home games.
The Italian football giant plans to implement crypto payments using XDB currency both in the stadium and through its physical and online stores in Milan. The partners have announced their intention to use the digital blockchain to create digital player cards and non-fungible tokens (NFTs) for the many Nerazzurri fans around the world. Alessandro Antonello, CEO of Inter Corporate, said:
While digital experiences are vital for all sports clubs, our association aims even higher. By leveraging Zytara’s blockchain technology and digital banking, we will be able to extend our global reach to a younger and more digitally savvy audience.
Under the terms of the partnership, the Digitalbits brand will be the new round sponsor of the European football team. The cryptocurrency logo will appear on all Inter jerseys of the top men’s and women’s teams, as well as Primavera and youth teams in all official domestic and international matches.
Al Burgio, founder of Zytara and digital blockchain, noted: Our collaboration will position Inter as one of the most technologically advanced and forward-looking clubs in the world. We are very happy to work with the reigning Italian champion and a club with such a rich history.
The start of the Inter-Zytara partnership will be celebrated with limited Nerazzurri items on display until the end of this month. The offer gives Inter fans the opportunity to make a cryptocurrency purchase with the XDB token. This is not the first such sponsorship deal in Italian soccer league Serie A. Bitmex has become the club’s “official crypto and manga business partner”.