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Kryptomon Launches Exclusive User Acquisition Campaign on TikTok

Leeuwarden, Netherlands, July 25, 2022, Chainwire

Despite the slowdown in market conditions, The Kryptomon Company shows no signs of slowing down. In their recent Series A funding round led by NFX, they successfully raised $10 million, bringing the company’s valuation to $50 million.

Now, just two months after the funding announcement, Kryptomon has marked another milestone in its expansion plan by launching a unique and exclusive user acquisition campaign under the “TikTok For Business” program.

The program supports companies like Kryptomon looking to reach new audiences by running creative video ads on the popular TikTok platform.

Kryptomon is one of the first blockchain gaming companies to be licensed to work and advertise through TikTok in Southeast Asian countries. With TikTok seeing over 1.2 billion monthly active users, this partnership will no doubt be a big step forward in Kryptomon’s journey to break into the mainstream gaming market.

Additionally, recognizing Kryptomon’s potential to become a market leader in the blockchain gaming space, the TikTok gaming advertising team has been working closely with the Kryptomon team. Kryptomon can now leverage TikTok’s deep industry experience in regulating and optimizing campaign ad sets to ensure its content reaches the widest possible audience.
The results speak for themselves: the ads are already active in several countries and have already accumulated millions of views. Based on the learnings from this first run of campaigns, Kryptomon’s advertising efforts will likely not stop there, but will continue to aggressively expand into other regions.

The expected growth of Kryptomon players due to this user acquisition campaign comes at a perfect time as Kryptomon will soon launch its official mobile app. Currently only available to closed beta testers on Android operating systems, it will soon be offered to the general public on iOS and Android.

about kryptomon

Kryptomon is a Blockchain NFT Play-and-Earn game where Pokémon meets Tamagotchi and CryptoKitties.

Breed, train and fight with your NFT Kryptomon. It’s a new world where trainers can live a new adventure on Blockchain.

Set in the Kryptomon metaverse, community members play as “Trainers” of their own individual monsters, Kryptomons, each of which is a completely unique digital asset connected to an NFT. Each has a unique but changeable genetic code, made up of 38 random parameters that determine every aspect, physical and behavioral, of the creature.

Not only does this ensure that each Kryptomon is unique, it also brings each Kryptomon to life as a digital companion in Kryptomon’s metaverse. Cryptomons are able to learn, get sick, go hungry, and protect their trainers when they are on an adventure in the physical world. In turn, trainers will have to care for, feed and train their Kryptomon companions to grow and prepare for the battles to come.

Kryptomon creates the next step in the evolution of crypto gaming using advanced blockchain, digital genetics and location-based technologies.

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TikTok Star Khaby Lame to be Binance Spokesperson

Binance has partnered with popular TikTok content creator Khaby Lame to spread awareness about cryptocurrencies.

From TikTok to Web3

The Italian-Senegalese viral content creator will be Binance’s new global brand ambassador to increase awareness and adoption of Web3. Khaby Lame is known for his hilarious, silent videos in which he debunks popular misconceptions and calls out cryptic modern tricks. Khaby became the most followed content creator on TikTok (145 million followers) because of his “nonsense” attitude and straightforward sense of humor. Speaking about partnering with Khaby, Vice President of Global Marketing at Binance, James Rothwell commented:

“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Lame on board to help debunk some of the myths surrounding that space.”

Debunking Web3 Misconceptions

Khaby’s videos are characterized by him navigating overly complicated “life hack” scenarios without saying a word while doing the famous “Khaby move”. Partnering with Binance will see him address misinformation and misconceptions about Web3 and cryptocurrencies in his signature style, while trying to simplify complex topics in the marketplace. Khaby released a statement about the partnership, saying:

“I consider my followers as my family and I’m always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time now and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: making complex things easy and fun for everyone.”

Khaby publishes first video sponsored by Binance