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NFL’s First Crypto Partnership: Dallas Cowboys Partner with

The Dallas Cowboys strike the first cryptocurrency deal in NFL history with, becoming the team’s “exclusive digital asset partner”.

Jerry Jones, owner of the Dallas Cowboys, and Peter Smith, CEO and co-founder of Blockchain.Com, emphasized the implementation of cooperation, which could lead to being an “exclusive digital asset partner”.

Related Reading | is the official sponsor of the 2022 FIFA World Cup will be able to take advantage of promotional and branding opportunities and develop a space at AT&T Stadium with social and digital integration rights and access to radio, television and digital as a result of this commercial agreement.

In his statement, Jones said;

When you get the chance to really dive into the kind of future you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in every way possible. is one of the oldest and most trusted digital asset platforms in the world. According to Jones, “they are bringing Wall Street to Main Street, making digital assets available to anyone, anywhere in the world.”

Since its inception in 2011, has grown to host over 80 million customers in 200 countries with $1.2 trillion in digital transactions.

The Cowboys Are Making Big Business With

Minutes of the Cowboys collaboration also include, a digital exchange that would provide exclusive benefits such as fan experience and prizes. In addition, events held by players, video games and VIP trips are some of the rewards of the promotion.

According to Smith, preferred the Cowboys because of their excellent experience in sports brands.

In a statement, Smith noted;

Having grown up in rural America, where football is deeply rooted in culture, I am incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a world-class franchise.

The Dallas Cowboys are one of the most valuable sports franchises in terms of a $6.5 billion valuation. Additionally, Jones pioneered corporate sponsorships tied to his team, making them an excellent choice for selecting a shipping brand.

Bitcoin Trying to Hold $40,000 Support Level Down 1.72% | Source: BTC/USD chart

Sports fans are a sensitive audience for digital currency, and cryptocurrency companies are becoming major sports advertisers and sponsors. For example, the Super Bowl garnered 101 million viewers in the United States and included promotions on five cryptocurrency exchanges.

Related Reading | Denver Broncos: These Crypto Fans Are Rushing To Get $4 Billion To Own The NFL Team

The purchase of the naming rights to the former Staples Center in Los Angeles, the King Hockey team, the Lakers and Clippers basketball teams and the Sparks women’s basketball team last year was’s biggest deal. According to Los Angeles Times reports in November, a Singapore-based cryptocurrency exchange paid over $700 million for twenty-year naming rights.

Last month, was named a unique digital currency trading platform during the FIFA World Cup, which is believed to be the biggest nomination deal in the history of the sport.

In October, the NBA signed its first sponsorship deal with

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Cryptocurrency Exchange Giant Partners With LeBron James on Web3 Education Initiative

NBA star LeBron James is partnering with exchange to advance Web 3.0 development through education.

In a new blog post, says it is partnering with the LeBron James Family Foundation (LJFF) to provide education and access to participants in the nonprofit’s I Promise program.

James says he wants to ensure that people from disadvantaged backgrounds are not left behind as new technologies transform the world at a rapid pace.

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world and the way we interact. I want to ensure that communities like where I come from are not left behind. and I agree on the need to educate and support my community with the information and tools necessary for inclusion.”

The I Promise program helps public school students and their families in James’ hometown of Akron, Ohio.

Singapore-based says of the initiative:

“Web3 promises to deliver a fairer and more equitable Internet owned by builders, creators and users. This promise can only be realized through the active participation of diverse participants.

Through this partnership, I Promise students and families will gain a solid foundation in Web3 and the innovations behind decentralized blockchain-based applications that drive the future of many industries, from finance to media and art.”

The partnership with the four-time NBA champion is the latest in a series of major deals that has secured with professional sports franchises around the world in recent months.

In November, the iconic Staples Center, where James plays for the Los Angeles Lakers, was renamed the Arena.

Other popular franchise sponsorships include Formula 1 Racing, the UFC, the NHL’s Montreal Canadiens and two European football teams. Coin (CRO), the native token of the digital asset market, is currently up 2.4% on the day and is trading at $0.41.

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Dallas Mavericks fan wins $ 100,000 worth of Bitcoin at NBA shootout event

Isaiah Stone won $ 100,000 in Bitcoins at a Voyager Digital sponsored NBA shooting event.

A Dallas Mavericks fan won $ 100,000 in Bitcoin (BTC) after making a series of throws at a National Basketball Association (NBA) shootout event sponsored by crypto broker Voyager Digital.

Isaiah Stone, the winner of the basketball game, completed all stages of the challenge which included a free throw, a triple and a half field goal. According to the Dallas Mavericks, the Voyager-sponsored cash prize was the biggest on-field promotion for the team.

#MFFL, Isaiah Stone just won the BIGGEST cash prize ever for a promotion on the field for the Dallas Mavericks‼ ️

He returned home with $ 100,000 in cryptocurrency (Bitcoin) thanks to our new partner @investvoyager
- Dallas Mavericks (@dallasmavs) October 29, 2021

Voyager Digital struck a five-year partnership deal with Mark Cuban’s Dallas Mavericks on Wednesday to increase crypto exposure among NBA fans through various fan engagement promotions.

As Cointelegraph reported, the crypto platform will also have naming rights to the franchise’s Mavs Gaming Hub in Dallas, a location for the Mavs NBA 2K League team. According to the Cuban:

"Our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can get more from the Voyager platform than traditional financial apps."

Additionally, the NBA Franchise Rewards Program allows fans to purchase merchandise and earn rewards in cryptocurrencies, including Bitcoin, Ethereum (ETH), and Dogecoin (DOGE).

Related: Coinbase Announces Multi-Year Partnership With NBA And WNBA

On October 19, Coinbase signed a multi-year partnership with five NBA leagues: NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball, as an official partner to improve the interaction of the fans.

Kate Rouch, Coinbase Marketing Director, said: “As part of the partnership, we will create interactive experiences to engage the amazing NBA and WNBA community and athletes from around the world. “