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Cryptocurrency firm WhaleFin strikes $42 million deal with Spanish soccer giant Atletico Madrid

Spanish soccer giant Atletico Madrid has confirmed that the club will enlist cryptocurrency company WhaleFin as a kit sponsor for next season.

Crypto platform WhaleFin has signed a kit sponsorship deal with Atletico Madrid

As announced by the Spanish club on its website, the Amber Group has now become the main global partner and official leader of the team.

With offices around the world, Amber Group is a large digital asset company with “WhaleFin” as its core platform. According to the agreement, WhaleFin will appear next season at the head of Atlético’s uniforms.

Atlético de Madrid is one of the biggest names in football in Spain and in the world, second only to Barcelona and Real Madrid in the domestic market. Currently, the club plays in LaLiga, the country’s first division, of which it was proclaimed champion just one season ago.

“Today is an important day for the future of Atlético de Madrid as we join forces with a leading global company in the digital finance space,” said Miguel Ángel Gil, CEO of Atlético de Madrid. “This partnership aligns with our desire to digitally evolve and deliver better and superior digital experiences to our fans.”

The contract signed between Amber Group and Atlético is valid for 5 years and, according to 2Playbook, the Spanish sports business moves 42 million euros (about 42.26 million dollars) a year.

In addition to a feature in kits, WhaleFin will also serve as the preferred encryption gateway for club fans and provide metaverse experiences for fans.

Amber Group COO Michael Wu said: “This multi-year partnership is a monumental moment for Amber Group and we are proud to partner with Atletico Madrid, one of the best football clubs in Spain and Europe. This partnership celebrates our shared values ​​of teamwork and community building, which resonate throughout the world of sports and crypto finance.”

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